Anti Mobile Phone Usage Campaign

In this project, we created a campaign to encourage people to use their mobile phones less by visualising its consequences. Instead of explaining the effects with facts, we focused on interaction and memory. We used different media such as posters, animation, and an interactive object. The main object was a brain filled with small balls, which represented information from social media. Each time participants used their phone, they added a ball to the brain. By the end of the day, the brain was full, making the effect visible and memorable. The goal was not to educate people, since most already knew the effects, but to make them experience it visually and physically. This project won Best Presentation.