Quality - anti phone campaign

Phone addiction is invisible. You can't see it accumulating the way weight does, or feel it draining you until it's too late. So I made it visible. Every short video fills your brain with a bubble - empty content, fake dopamine, mounting up silently. On presentation day, I handed people a phone and asked them to show me one video. Then they placed a bubble into my handmade brain. By the end of the day, it was full. No space left for real life, real focus, real connection. The posters follow the same logic — what's physical exists in 3D, what's invisible stays flat. Led the concept, directed the team, built the installation by hand. Awarded Best Presentation out of ~200 CMD students.