Hamaki – make booking process fun

A self-initiated redesign of Hamaki, the booking platform CMD students use to meet their teachers. The old one was a chore, so I gave it personality. If Hamaki were a person, it would be a 35-year-old designer in a banana t-shirt: mature, creative, never childish. I designed the UI in Figma, brought it to life in Rive with interactive teacher characters that react to booking states, and art-directed illustrator Bita Motamedikia to keep everything visually in sync. Playful, but professional.

Client

Self-initiated · NHL Stenden

Tools

Figma · Rive

Year

2025

Role

Concept · UI Design · Interactive Animation · Art Direction

Rive - Figma - Adobe illustrator - Jitter

The Hamaki Process

The Hamaki Process

The Hamaki Process

In this video you'll see parts of the Hamaki redesign process, from the idea to the final result. It all started with one goal: make the website more fun and engaging. Worth mentioning: some parts of the process aren't covered, like branding, UI iterations, and a few other decisions made along the way."